This ad was created by Tappening in an effort to diminish the use of plastic bottled water. Many times bottled water companies advertise their water as coming from pristine springs or arctic ice caps. In reality, the tap water from…
The World Wildlife Fund’s ad campaign to advocate for keeping ecosystems safe is simple yet effective. The campaign consists of many images similar to the above image, a photo with an animal(generally an unpopular animal ie….
This image was a public appeal to the Scottish people, asking them to vote “Yes” in the Scottish independence referendum on September 18, 2014. It is interesting to look back at this ad because we already know the final results of…
Who knew eating yogurt could have an impact on the lives of those affected by breast cancer? Yoplait’s campaign “Save Lids to Save Lives” has been around for fifteen years. Breast cancer continues to to affect one in…
Hoping to aid children in abusive situations with a way out, the Spanish organization ‘Aid to Children and Adolescents at Risk’ (or Fundacion ANAR) has created campaign of provocative posters, the hidden images of which can only be seen by…
This ad focuses on a very prevalent public issue, homelessness. According to www.nationalhomeless.org, the number of homeless people in the United States is rising due to the recent foreclosure crisis. The audience of this ad could be people who view it…
I really liked this visual argument, mostly because it focuses on a public issue I feel like we overlook a lot of the time: children growing up too fast. The audience in this picture is clearly everyone, even if you…
In this image, the children are obviously upset or in pain because of the plastic bag made of cigarette smoke around their heads. The smoke is choking them, similar to an actual plastic bag. The caption “smoking isn’t just suicide,…
This is a U.S. Army ad from 2007. Although it is 7 years old, it still reflects many visual arguments that can be seen in Army ads today. The U.S. Army is greatly leaning towards the pathos appeal to the…
The exigence for this example is clear: drinking and driving takes many lives every year. In this visual argument, BMW makes a powerful appeal to pathos, showing someone who became an amputee due to a car accident. Part of the power…
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