For Little Eyes Only
Hoping to aid children in abusive situations with a way out, the Spanish organization ‘Aid to Children and Adolescents at Risk’ (or Fundacion ANAR) has created campaign of provocative posters, the hidden images of which can only be seen by…
Where You Lay Your Head is Not Always a Bed
This ad focuses on a very prevalent public issue, homelessness. According to www.nationalhomeless.org, the number of homeless people in the United States is rising due to the recent foreclosure crisis. The audience of this ad could be people who view it…
Are Children Growing Up Too Fast?
I really liked this visual argument, mostly because it focuses on a public issue I feel like we overlook a lot of the time: children growing up too fast. The audience in this picture is clearly everyone, even if you…
Brilliant Anti-Smoking Campaign
In this image, the children are obviously upset or in pain because of the plastic bag made of cigarette smoke around their heads. The smoke is choking them, similar to an actual plastic bag. The caption “smoking isn’t just suicide,…
Families and the Military
This is a U.S. Army ad from 2007. Although it is 7 years old, it still reflects many visual arguments that can be seen in Army ads today. The U.S. Army is greatly leaning towards the pathos appeal to the…
Spare Parts: A Drinking and Driving Ad by BMW
The exigence for this example is clear: drinking and driving takes many lives every year. In this visual argument, BMW makes a powerful appeal to pathos, showing someone who became an amputee due to a car accident. Part of the power…
Old Clothes Can Still Warm Many People
The Salvation Army made this ad to encourage people to donate their old clothing to those who cannot afford to buy brand new clothing each year. According to the U.S. Census Bureau, poverty was an issue for 14.5% of the…
Warning: Smoking is Addictive
This image strongly articulates the dangers of smoking. The audience of this advertisement is smokers. The artist satirically warns them of the danger of smoking by commenting on its addictiveness, when the picture is portraying much worse danger. The text is…
Homeless Veteran Update
I first had the idea to research homeless veterans over dinner with my mom, where we discussed what she was up to at work. She works for the Allegheny Conference on Community Development in Pittsburgh, and she told me about…
Update on Litter in Pittsburgh
Since my goal is to promote awareness for the Pitt Panthers Pummel Polluters (the name is a work in progress), I decided to further research how local websites promoted themselves to reach the residents of Pittsburgh. Because my I first…
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