Pamela Anderson For PETA
Pamela Anderson poses for PETA’s Have A Heart Campaign. This image represents a woman that’s sectioned off just like an animal raised as food would be. The photo evokes pathos in a variety of ways. In one way, the image is sexualized by the loyal brand ambassador, Pam Anderson. She is well known for her bombshell body and her frequent presence in magazines that leaves little to the imagination. Pamela’s pose and skimpy bikini also specifically calls attention to her womanly figure. Another way in which this photo brings forth emotion is by the sectioned parts that are labeled on Pamela’s body. This photo represents a woman compared to a piece of meat.
The PETA campaign uses juxtaposition to mirror a nearly naked body with large descriptive labels to call attention to the cruel treatment of animals. Placing common butcher labels on what society would view as a “beautiful” body reminds the audience that animals are living, breathing creatures with bodies too. This is where logos comes into play. The photo demonstrates the animals and humans have the same kind of parts and animals shouldn’t be mistreated or abused unlike any human being. As stated in this article, PETA encourages people to take the pledge to go vegetarian and follow in Pamela Anderson’s footsteps. Her presence in this campaign provides the ad with a certain kind of ethos. Pamela Anderson is a famous and talented woman who is very well known for her philanthropic work. Her loyalty and dedication to organizations like PETA make her a credible spokesperson for this campaign.
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