College Football Playoffs Utilize Twitter to Promote New System
The year 2014 is an important year for college football. Of course, any coach will say this to his team, or any fan will say every new season is the most important season. This season, however, will rock the college football world because it is the introductory playoff season.
The NCAA Division One College Football Championship has up until now been decided by the number one and number two ranked teams. At the end of the season, an exclusive committee votes on who are the number one and number two ranked teams, then those two teams meet for one final game to decide to the BCS Championship victor. At the end of this current season, there will be a four-team playoff for the first time ever. Four teams will be split into two semi-final games, with the winners playing each other for the championship.
An interesting feed to check out in regard to the College Football Playoffs (CFP) is the official twitter feed of the playoffs. Being that it is the official twitter, its desired audience is fans of the playoff system, as it displays informative tweets to maintain transparency. The CFP utilizes this platform to entice its audience not necessarily into action, but rather to just be involved. Twitter’s character limit makes way for less information being portrayed at one time, which leads to someone scrolling through their feed more likely to check one of their tweets out.
The CFP uses an ethical approach through a pathos appeal by providing small bits of information in each tweet. It also uses a combination of ethos and logos by releasing its committee member’s credibility, such as in this tweet with a link to the Athletic Director of Wisconsin’s bio page. Tweets like this one not only establish the credibility of the CFP, but they also point to important information relevant to the CFP.
Another essential facet of the College Football Playoff’s Twitter is the arrangement. Twitter provides a medium through which arrangement can be kept as simple as possible and information is not overloaded. The audience may scroll down to something they want to see within a matter of seconds. They do not have to look through every piece of information posted. This simplistic arrangement benefits the CFP Twitter because it can retain a high audience rate.
Links:
http://www.collegefootballplayoff.com/
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