Cognitive Surplus & Self-Image
From my understanding, cognitive surplus is the excess time people have today and how they spend it creating rather than consuming. As discussed in the chapter we read for class, wikipedia is perfectly related to cognitive surplus. The self-image page on wikipedia discussed a wide range of topics, some that I have not learned about as I have researched my social issue. Through the collaborate work of others, we can learn new information about topics that we may not be familiar with or topics that we know quite well.
I found an interesting campaign on Indiegogo called Yoga for Eating Disorders. Chelsea, the creator, shares her story about how yoga helped her in her recovery from anorexia. This campaign raised the most money, $34,861, of all the eating disorder related campaigns on Indiegogo. Some things that made this campaign successful include how organized and professional the campaign was. She included easy to find information on everything, including the project overview, her mission, the steps of her program, and the impact. She posted videos, pictures, and links to social media as well. Another great feature of this campaign is that she gives you something in return for your donation. She has 20 different “perks” to choose from with donation amounts ranging from $20 to $25000 dollars. This variety gives anyone a chance to donate and still get something in return.
Cognitive surplus was clearly at work in this campaign as well. Chelsea and her team created this wonderful way for people to help her make a difference. She put in the hard work to launch the campaign, but she needs the donations of others to help women with eating disorders. Through the collaboration of her and all her supporters, she can travel across the country and implement her Yoga for Eating Disorders program.
Views All Time
Views Today