Rhetorical Velocity on Twitter
I choose tweets from the ASPCA and Animal Friends as ones that had the best rhetorical velocity. One thing I noticed about these tweets right away is that they had pictures. That definitely drew my eye to them more because there was a visual aspect, not just a bunch of words to have to read through. For that reason I tried to include pictures or videos in all of my tweets, or ask a question so people could respond to it and share it.
https://twitter.com/Animal_Friends
Youtube clip: https://www.youtube.com/watch?v=PKYk1xOzmqY&feature=youtu.be
Additionally, one of the tweets I chose to emulate mine from used funny pictures, which also drew my attention not only because it made me laugh but also because it was more memorable, much more than just a random fact or news article. I emulated that in my one tweet about the Animal Bill of Rights, putting not just a clichéd, typical picture of a cute dog but instead a very scholarly looking one with glasses and an open book.
Finally, the tweets I choose to emulate my own from were relatable. One of them mentioned Scandal, a very popular television show and one that I personally love. The second tweet mentioned looking forward to the weekend, which everyone, regardless of age, enjoys. For my own tweets, I tried to highlight advocacy campaigns that people could then share or use to learn more about the organizations behind them. For one tweet I included a video from YouTube, a social platform that people are on constantly. The two animal political campaigns are similar to issues that people hear about constantly, although it is human politics they are listening to, not that of animals. Thinking about it in terms of pets and animals, however, gives the audience a new insight on the issue of animal abuse and hoarding.
Overall, these tweets have great rhetorical velocity because they are visual, memorable, and relatable. This draws readers in, encouraging them to retweet a question, share a video on Facebook, or post information about animal rights on any social networking site. The information can then be reconstructed and shared to many different platforms, all with the same goal of spreading information and creating even more awareness on the issue of dog abuse and hoarding.
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I favorited your tweet from yesterday mentioning the toda show!! I thought your mention directly to the today show right off the bat was great. The message was short and sweet. The tweet not only directs you to the Today Show’s twitter to see what they have said about the issue, but also to the direct link. Plus the adoption hashtag fits in very well.