How Tone Can Convey the Targeted Audience and Seriousness of Topic
The two blog posts I read utilized many of the same things (hyperlinks, quotes, rhetorical velocity) to convey the theme and their personal stance on the issue. The only major difference is the tone and vocabulary reflecting the different targeted audience and the seriousness of their topic.
The first blog post I read was from Kim Krisberg who wrote the blog “Study: Public views of drug addiction much more negative than views of mental illness”. Throughout her blog post, her tone is very professional reflecting the serious nature of her public issue. You can tell she is very serious about this issue conveying a sense of professionalism. This is reflecting her ethos and that she does of credibility to address this issue. She also interacts with other sites through the use of hyperlinking. To provide credibility, she hyperlinked multiple research studies as well as quoting her primary sources. One thing I really like about her post structure was her use of indenting a whole quoted paragraph. This made it easier for the reader to read the quote and tell that is was a quote. She started her blog post as a general topic but soon narrowed it down to mental health and addiction. This helped draw the readers in for her topic. She finished it with a link for the reader to learn more about her topic. Overall, Kim Krisberg’s blog conveys a sense of professionalism through her tone, use of hyperlinks and quotes, and her ending of the blog post.
The second blog post I read was written by Sabrina Fendrick titled “Afroman Remakes ‘Because I Got High’ to Support Legalization”. Her tone is much lighter compared to that of Kim Krisberg reflecting the different serious attitudes towards the issues as well as the different targeted audience.
She mentioned the different states who are voting to legalize marijuana to support the Afroman’s video. She also uses hyperlinks as well as quotes to prove her credibility, although her quote in her blog post was quoted by her. Next time, she should probably quote someone else other than her. At the end of her blog post she used the hashtag “#SmokeTheVote!” to have rhetorical velocity on her issue. Overall, she utilized the same things as Kim Krisberg did in her blog to convey an ethos and her stance on her topic. The only difference was tone. Her tone was less professional reflecting the different audience and seriousness of her topic.
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I think the Afroman article was interesting because it looked at a different approach to educating the public.
Frederick writes “Through digital engagement, this song pushes an important political message to a younger, social media savvy voting block, energizing the demographic known to be the among the biggest supporters of ending marijuana prohibition.”
Despite falling into the “younger, social media savvy voting block” I thought that the video was a bit outrageous and not really credible. While the concepts it outlined in the lyrics are true and important advantages to legalization, the video itself did not seem as serious as the decision a young voter makes when voting yes to the legalization of marijuana.
I liked the use of hyperlinks and especially the hashtag used at the end for the ease of reading additional information and sharing on social media especially because the target audience is young voters.