ADHD Aware: Early Detection Through Parents
ADHD Aware is a group dedicated to informing the public about the important issue of Attention Deficit Hyperactivity Disorder (ADHD). Their website leans more towards adults with ADHD and parents with ADHD children. There are many resources for parents, adults and others to learn about the disorder, become involved in awareness campaigns and identify symptoms. Their resources tab includes topics such as advocacy, children & ADHD, co-morbid conditions, and education. There are tabs that include information on different awareness events and also a media gallery a video for their “I have ADHD and I am…” campaign.
While I believe their intended audience to be adults of the general public and parents of ADHD children, there are more resources and more information geared towards children than adults. I believe this is because one of the goals of ADHD awareness is to catch the symptoms in early childhood so they do not affect the life of the child later on.
There is a good balance of fact and emotion on this website. The campaign video is directed more towards peoples’ emotions while the resources and toolbox tabs are great for learning more facts about the disorder. The website as a whole and the group itself creates a very welcoming and comforting environment in which parents can learn about the disorder and decide, without shame, whether or not their child should be tested for ADHD. There is a section about ADHD myths that helps the audience feel better about some of the things said about those who suffer from the disorder.
ADHD Aware provides a lot of its own material but also provides links and information from very credible sources. This causes the group to come off as caring but extremely informed which is what a parent would most likely be looking for in the early stages of ADHD detection.
Overall, the website catered to its audience with its interface, information, media, and resources.
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I would agree that the website makes good use of rhetorical appeals. Overall, the site is organized coherently and it is easy to navigate. I especially like the tabs that say “Go Girls” and “Go Guys” as they appeal directly to a younger audience. They appeal to pathos by helping kids make a connection to the clubs, while also using ethos to provide facts about how they can educate themselves.
I agree with you that the media gallery is a great way to appeal to pathos. Even from the images on the homepage, visitors to the site get a sense of goodwill from the organization, and they can make a personal connection to its cause.
They also appeal to logos by backing everything up with evidence and statistics.